The hospitality industry is actively looking to give out the best of offers to potential customers. But as a hotelier which channel do you think is the most ROI driven?
Everyone understands that Digital Marketing is the backbone of any business for its growth and outreach. Moreover, Social Media Marketing has emerged as the cornerstone of any online marketing strategy. So the next question that comes up is, how to do it the best possible way. The answer is Facebook.
But why Facebook for Hotel?
Facebook is the king of social media with over 1 billion subscriber base. This humongous figure is self-explanatory why Facebook marketing is a must for your hotel business to grow. 42% of marketers report that Facebook is critical for their business. This is a crowded marketplace, and you cannot afford to sit out.
Facebook initially started as a college community site for networking and is now a part of the daily basic routine in everyone’s life.It grew substantially with a complete focus on providing great user experience. An experience which user cannot find anywhere else. And an eccentric part of this experience is zero interruption.
Facebook has smartly managed to open its channel of marketing and advertisement by keeping great user experience at utmost priority, thus maintaining an essential balance required to make it a sustainable platform.
Which directly implies that if you as a hotelier are skipping on promoting yourself on Facebook, then you are missing out on a big opportunity for expanding your hotel business.
Basic steps to use Facebook for Hotel Marketing
To make things easier for you, Roomito Marketing team has curated a list of must dos.
1. Create a Facebook page
If you are a small hotel or large group of hotel properties, Facebook offers you a platform to make your brand visible on Facebook in a sheer authentic way by making your business page. Moreover, the Facebook page is all about increasing your hotel’s brand awareness. So make your hotel’s facebook page right away if you have not done it yet!!
2. Grow your audience
Five new profiles are created every second on Facebook. Which directly implies that your potential audience on Facebook is growing exponentially. So once your Hotel’s facebook page is up and running you have to attract your target audience(guests). Starting with an invitation to your near and peer group who are known to you and your hotel property. If you are stuck on growing your fan base Roomito’s marketing team can help you out.
3. Stay active to spread brand awareness.
If you have asked your hotel’s user base to like your business page but if the page is inactive then it will die down among other 60+ million pages who are all trying to grab the attention of their customers. On an average one Facebook user likes 70 Facebook pages. Thus to stand out from your competition your hotel’s facebook page has to be active with an engaging content.
4. Run Facebook ad campaigns
Due to millions of facebook pages online and thus a plethora of content, the organic reach of your hotel’s business page is bound to be very low. And if you don’t want all your efforts to be wasted than the admin of your hotel’s facebook page to have to run facebook ad campaigns. Facebook users are very much defined by their interests and behavior which allow hotel marketer to target the specific audience. Once you run facebook ad and if the post is of good quality then you open a channel to your user base for the further organic reach of your content. Chances are targeted user base like your post and page as well.
5. Analyze strategize and customize
Digital marketing for a hotel is all about data driven decisions and an effective ROI on money spent. Every campaign for your hotel gives a humungous and varied data which allow hotel marketer to analyze marketing campaigns. This data provides an experiential learning on how to improve on the next media campaign.
Various metrics of Facebook to look out for are Reach, Engagement, Cost per click/impressions. If you are driving traffic to your hotel website then a facebook pixel conversion helps you to track every activity on and outside of facebook.
More from Facebook for Hospitality industry
Recently, Facebook launched city guides with booking facilities for hotels and restaurants. Now, users who plan a trip or an outing for dinner while chatting with their friends on messenger can book the suitable hotel and restaurants at the same time. It’s clear the online booking space will evolve quickly now as Facebook has joined, TripAdvisor, Google, Foursquare and so many others. Besides this, facebook messenger’s AI chatbot also facilitates hotel reservations acting as a personal assistant for users.
The marketing team at Roomito is out there to help your hotel business thrive and grow on the digital platform.
Although we will be coming out with more insightful content and advice like these but you can let us know in comment section if there’s anything specific you want to know.
Let your Hotel property be a perfect home for your guests away from their homes.