Your hotel’s website with a in-built booking engine is your digital asset. Assets are valuable only if its usage is sustainable and value addition to your business.
That being said, hotel’s website visitors and their booking or bouncing back is all what matters the most. Understanding their flow on the website is important aspect to convert them into your happy guests via booking from your website’s booking engine.
The idle flow would be-they find your website, are fascinated by your property displayed in snapshots and are compelled by the words you have used to describe your hotel. At the end, a call-to-action to ease down their booking process is all what they need. And bingo, you have booking from your hotel website’s in-built booking engine.
But what if, your website visitors are bouncing back within a minute or two leaving you surprised to inspect the wrong element.
At Roomito, we got you covered to make that wrong into right. If you are having your hotel’s website but there is no website conversion, lookout for the following pit-falls and fix them for your hotel’s growth.
- Elegant web design
Website design plays a vital role to attract the visitors. The colour theme, template and layout which can keep your website’s speed under 8-10 second loading time is highly recommended.
- Simple user-flow
If your design is good but the visitor gets confused with where-to-go and what-to-do thought on landing your web page than they will bounce back immediately. Think from the visitor point of view and define easy work flow, following which they can do hotel reservations.
- Aspirational images
Being on digital platform, the only medium you have to showcase your hotel property are images. Attractive images of hotel’s room, dinning area , lobby or in fact any fun place can entice them toward your property.
- Comprehensive content
Words describing the images are as important as the image itself, with respect to quality. Emotion is everything when it comes to selling. A moving content and detailed pictures will do the needful.
- Right CTAs
A final step, is that single click on the button which says ‘Booking’. This button has to be placed at right position with right message under the visitor’s-flow to attract and convert them into your guest.
If you have covered all the above in your website, than it will be user-friendly and visitors will have good experience after landing to your page. At the end you can ask a feedback or two from those visitors which can amplify your websites credibility.